How Becoming an Authority Can Even Save Your Life

Imagine you’re 30,000 feet in the air.

You and the Copyblogger team are flying to SXSW, listening to Brian Clark talk about the upcoming presentations and everybody’s pumped up.

But before you land at AUS, the plane crashes and everyone’s stranded in the middle of nowhere.

As the CEO and content marketing expert, everyone looks to Brian for direction.

Unfortunately, marketing knowledge isn’t going to be much help here.

Read the full post here.

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